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Walgreens TV
Walgreens: 2013 New Year's TV
GSD&M
Art Director: Nathan Lewis
Writer: Shannon Hollsten
CD: Sean LaBounty, Hayden Gilbert
GCD: Bryan Edwards, Victor Camozzi
2013
Advertising, Art Direction
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Walgreens Design Exploration
A spec design exploration for Walgreens to create some fun pieces for the Happy and Healthy campaign.
2013
Advertising, Art Direction, Graphic Design
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NikeLIVESTRONG
This is a microsite / social contract creator sold to Nike LIVESTRONG while I was an intern at EVB. The user navigates to the site via Nike LIVESTRONG's Facebook page and can fill out a "socially binding" contract that automatically posts to their Facebook wall, thereby holding themselves socially accountable to complete their goal. This was also integrated with the 2012 LIVESTRONG Austin Marathon where University of Texas runners could sign up to train for their annual Longhorn Run.
2012
Advertising, Art Direction
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Budweiser Age Gate
This is an age gate for Budweiser.com that was sold to Anheuser-Busch while I was an intern at EVB. The interface of this design brings a little interactivity to the typically boring and hassle-laden necessity of alcohol age verification pages. Simply pop some beer bubbles, and you're admitted.
2012
Art Direction, Advertising
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Lifesavers
Spec Print/Interactive/Guerilla Campaign
This is a simple little campaign for Lifesavers involving a gruff British gentleman who seeks to spread the word about Lifesavers' "Smashing Good Taste." He meets various offenders of good taste and corrects it with the "smashing flavor of Lifesavers." This is most evident in the branded social game for the iPad, where our eccentric hero delivers Lifesavers to those who need them most. It's a fun romp through a cartoony world, simply stating: "Hey, these Lifesavers taste pretty good."
Award: KC ADDY - Print - Gold
(click to enlarge)
2011
Advertising, Art Direction, Game Design
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Kiwi
Spec Print/Interactive Campaign
This campaign for Kiwi is targeted toward young business professionals who want to use their sartorial prowess to get a leg up in the business world. The idea is that positioning Kiwi as a product for a younger generation would increase the likelihood of early established brand loyalty in the key demographic. All technical jargon aside, it looks pretty slick.
Award: KC ADDY - Mixed Media - Silver
(click to enlarge)
2011
Advertising, Art Direction
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Garmin
Spec Interactive Experiential Campaign
This is an integrated experiential campaign for the Garmin GTU10 Satellite Tracking device. The device has many uses, but a notable one is that it helps you keep track of your furry friends (your fur-ends, if you will). It begins with a standard print campaign for the GTU10 that eventually directs to a social media experiment before blowing out completely into a branded interactive experience for the audience. Using Garmin devices, users are able to track a "lost dog" as he roams around the country finding his way home. Using Facebook and Twitter, the dog leaves updates behind including quips, videos, special offers, and hidden QR codes that unlock exclusive content. It's a nationally integrated experiential social marketing event.
(click to enlarge)
2011
Advertising, Art Direction, Marketing
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Edward Jones
Spec Out of Home Campaign
This is a spec OOH campaign for college savings plan services from Edward Jones. The idea behind it is that even though kids look (let's be honest) really stupid, they have a future potential that lies dormant until it can be unleashed by a good education. To show that, large framed portraits of miniaturized executives and big wigs in the professional world have been placed around populated areas where people might stop to think about future plans (waiting for an elevator, at the bank, riding the subway). They may not look like it now, but they'll go on to do great things.
(click to enlarge)
2011
Art Direction, Advertising
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Doodles
Just some doodles I've made on slow days.
(Click to enlarge)
2012
Graphic Design, Illustration, Typography
